You probably know by now that YouTube is the second largest search engine after Google.
In 2019, the video streaming platform had approximately 1.68 billion users and 2 billion monthly unique users.
These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility.
Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years.
They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility.
Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing?
Maybe a decade ago, that would have been the only option. But nowadays, video is everything.
Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe.
While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. Social media colors are no exception.
It’s easy to lose track of time when you’re feeling inspired and start getting absorbed into the process of creation.
But it can be a trap, especially when you’re on a deadline.
I think we can all agree that creating your own lines and arrows from scratch in InDesign or Illustrator, eats up a lot of time that we, designers, often don’t have.
Spoiler: this article contains so many egg puns, it’s not even bunny.
Easter is hopping up on us quickly, so we hatched a plan to make sure that this year you’ll be cracking everyone up with egg-tra special Easter jokes.
But before we get into the puns section, let’s address an important question.
In the digital age, when new promotional channels and formats surface more often than ever before, it’s easy to forget about the power of print advertising.
And we shouldn’t really. Here’s why.
The groovy appeal, as well as the colorful aesthetic of retro fonts, have the power to take us back in time in a matter of seconds.
If your brand’s personality matches this particular font, it already speaks volumes about the type of business you run. Retro script fonts are all about history, bringing the audience back to the 80s or 70s when they used to be all the rage. A70s font will never dissapoint the retro enthusiasts.
Typography fonts are powerful.
Designers’ job is to use this power to propel projects forward and get their work noticed. Otherwise, it can work against their goals if it’s not put enough effort into research.
Have you ever looked at a logo, a newspaper headline, or a subway sign and felt the need to adjust the awkward space between letters?
If the answer is yes, that means you’re good at spotting kerning issues.