*A biiiig THANK YOU goes to Denisa, who’s a PPC specialist here at Bannersnack. She put together all the data I used in the article and helped me shape the research into useful information.
It appears that we’re on a roll this year when it comes to case studies and experiments with online advertising.
When was the last time you spent time on Pinterest and left feeling uninspired and unmotivated?
Exactly.
Pinterest is very different from the other types of social media platforms internet users are used to. This is mainly because it’s where people go to find new ideas and inspiration to do all sorts of things, from deciding what to eat or where to travel.
You may not even realize this, but chances are that the majority of your potential customers will check out your brick and mortar store on the internet before they notice it offline, while walking down the street.
In fact, the annual Local Consumer Review Survey conducted by BrightLocal showed that 27% of consumers searched online daily for a local business in 2018.
When was the last time you actually read a brochure, a flyer, or a leaflet?
Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street.
You’re probably wondering what makes good design and how you can create visual materials that stand out.
While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. So, what are the elements of design?
Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance.
Let’s kick off this article by breaking down what an ad tag is.
Instagram Stories are driving tons of engagement.
In January 2019, this feature hit an all-time record of 500 million daily active users, which proves two important aspects:
When you’re doing online advertising, size matters.
And if you’re pouring money into Google ads, it’s critical to be aware of the banner ad sizes that generate the most amount of impressions, clicks, and sales.
When you’re running a business, asking “Why?” is a critical component of your marketing process.
People won’t be able to guess what makes your products/services stand out against your competitors, which is why you need to tell them why they should choose you.