A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you.
But with so many brands offering similar products or services as you do, your promotional techniques may be decisive for many potential clients.
Christmas is just around the corner. Can you feel it in the air?
Some people are running left and right for the last minute preparations, while some are staring at their computer screen trying to come up with a creative Christmas design for their holiday banner.
It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how to target your display according to a customer-centric marketing strategy.
Building your buyer persona requires a lot of effort and is a very complex process. However, buyer persona represents the basis of the pyramid, in a customer-centric marketing strategy. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi.
Modern marketing revolves around one big concept – the customer. Every single theory that defines today’s marketing includes references towards a more personal approach and a personalized customer experience.
Since social media represent such a big part of our lives and if you don’t have a social account, people say that you don’t exist. Social media posts are now, more than ever, very important hooks in a marketing campaign.
Whether or not you work in digital marketing, I’m pretty sure you are already familiar with the term email marketing, AdWords and Gmail ads.
But just to make sure, let’s give email marketing a quick and brief definition.
Influencer marketing is the new trend in advertising, but the truth is, it has been around for ever since I can remember.
Everybody’s been talking left and right about how animated banners are the future of online marketing.
And it’s true! Trying to stand out from the crowd can definitely be a real challenge. But don’t panic, (it’s organic), we’re here to help you out!
Did you ever think how exposed you are to graphic design ads every day? Even when you think you’re not taking in any information, you actually are. Living your life implies being exposed to a lot of data. Whether it is written, spoken or visual, we take in information without even realizing it.