Free Marketing eBooks You Must Read This Year
Do you know that popular saying “Books are food for the mind/soul”? Well, in this case, we believe that eBooks are the snacks of the mind! (see what we did there?)
Do you know that popular saying “Books are food for the mind/soul”? Well, in this case, we believe that eBooks are the snacks of the mind! (see what we did there?)
Beginning is the hardest part of doing anything. When it comes to business, you never know where to start from, what platform should you approach.
Everybody is talking about content marketing today. But there are a few specialists who look at content marketing and display advertising as a true marketing strategy that all the professionals need to embrace.
Taking an idea from conception and turning it into a business is a rocky road that not all thrive in.
Given that 90% of business startups fail, it takes a certain breed of genius and tenacity to succeed with a startup.
Most people think that banner advertising is about fancy designs or metrics like CPC, CTR, and CPM.
The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
“Success” is a very complex word. Even if we talk about success in the digital advertising world, social media marketing or traditional marketing. And it depends on so many variables such as: place, time, money, people and brand.
In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.
An effective banner ad campaign owes its success to brilliant strategy, targeted audience & media placement and to great banner design.
In fact, banner design has the power to gain users’ confidence and prompt them to click the ad or not. That’s why this step should be treated with more attention.
Digiday is one of my favorite digital marketing/social media online publisher, and I recommend it to every marketer, social media marketer, and business owner to check it every day.