Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers.
And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel.
We all want to have a powerful brand, right? Regardless of the fact that we are promoting a personal brand or a company brand.
Why? Well, branding is the only thing that has the power to distinguish your company/product/yourself from the competition.
If you want to design a brand identity you have to know that it will never be easy. However, if you are willing to invest all the time and energy required, you will learn a lot and you will also get to have a lot of fun.
CPM, CPC, and CPA are the three main ways that digital media companies charge advertisers for online advertising.
Did you know that you can now make a video that can be used for your Facebook cover in just a few minutes? And, that you can enhance your page and attract more fans and shares simply by doing that? Well, it is true.
More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.
Creating a mood board for your brand is the best first step you have to do.
If you are a designer or a marketer who designs their own visuals, you are most probably looking for inspiration everywhere you go. In fact, this may be the most important constant in your ongoing work: the constant seek for inspiration.
Everybody loves the Holidays, and even marketers get excited about each season. And it doesn’t matter if it’s Christmas, the Summer Holiday, Easter Holiday or even Halloween. It’s another reason to start thinking of what they can do to get closer to their customers and also be a part of this moment of celebration.
Social media in general and LinkedIn in particular, are proven effective channels to conduct content marketing and direct marketing as well.
Native advertising is a concept that at least during the past few years, got into the mainstream and it seems to be on everyone’s lips. Marketers and advertisers continue to invest time and money in it and it seems to work, at least for now.