It’s that time of the year again when all designers, advertisers, and marketers are searching all over Google to find the latest inspirational ideas for their next creative and spooky Halloween ad. You can find inspiration in visual elements like large print ads, banner ads, social media ads, images on Facebook or on a Twitter cover.
To make your search easier, we rounded up some of the greatest Halloween ads and published them here on our blog. You can also browse through our collection of Halloween Templates and create the best Holiday banners out there or start from one of our templates below!
For reference, here are some of the things we’ll be going over today
- How to choose Halloween color palettes
- How to pick out appropriate fonts
- Choosing the mood of your banner elements and images
- Halloween banner advertisement examples
First of all, let us walk you through the 3 main elements of a great looking Halloween-themed banner ad.
When you consider creating a Halloween ad, you might also want to think about how to decorate it. You can embellish your ad with great autumn colors, such as orange, brown, red, and yellow. Check out our indepth guide for more information on what color combinations work in display ad!
These colors will catch the eye of the reader. You could even incorporate some pumpkins or bats since this time of year is the spookiest. We have tons of spooky and fun halloween elements for you to incorporate into your banner ads this year!
We recommend that you use some of these HEX color codes for the background of your banner ads this Halloween!
Orange: #FF8A3D, #E77E22, #FFA53C
Black: #000000, #1E1E1E, #111111
White: #FFFFFF, #E1E1E1, #EBEBEB
Grey: #535550, #535550, #97978D
Red: #D92741, #ED3A40, #D5314A
Here are some images for you to put a color to the number! Choose whichever Halloween colors you like from these palettes and implement them into your next Halloween ad!
Palette 1: #E77E22, #1E1E1E, #E1E1E1, #535550, #ED3A40
Palette 2: #FFA53C, #111111, #97978D, #D5314A
Palette 3: #FF8A3D, #000000, #FFFFFF, #535550, #D92741
If you happen to like the Halloween elements from the background of these colors palettes as much as I do, then go ahead and download link and use them at your leisure!
You will see in the following ads where brands are using colors like green, blue or brown. The color they choose is also influenced by the brand’s identity and what the creative will say about it. Our color code in HEX it’s just a simple useful start!
If you want an indepth tutorial on how to create a professional, custom Halloween banner ad quickly and efficiently with little to no graphic desgin skills, then check out this tutorial on how to create an advertisement for your campaign!
Take away tip: Choose a Halloween themed color but never forget about your brand color/identity!
The most common fonts for this time of the year, are the macabre, bloody, and rock’n’roll ones. Think about fonts like Blood Lust, Something Strange, Chops chopS, The Others are Here, Zombie Holocaust, Mrs. Monster, Blood Crow and so on and so forth.
But let me ask you something: You want to create Halloween banner ads that people will click on, right? Great! But if you use fonts that are not readable and people aren’t able to easily read your tagline or your CTA, how will they trust your banner ad and then click it? Exactly.
This is the reason why you need to use readable fonts.
As you will see in the following ads from brands like Guinness, McDonald’s, Heineken or Mini Cooper, there are some key elements that made their ads look good.
Take away tip: Choose a readable font and make your message stand out in the simplest way!
3. Creative and Funny Halloween Images and Elements
Creativity is (and should be) in everything! Whether we’re referring to images, text, audio, video or the advertising industry which gained a lot of popularity in this space. When I look at Halloween ads, I’m try to see all of the creative input. It is truly amazing how people (the art director and the copywriter) apush their limits to deliver creative content.
I believe in creativity and I think that a banner ad should be a good-looking visual that stands out through its creative approach.
For your next banner ad, you can use our stock photos! Just click the ”Add images” button and search for the tag ”Halloween”. We also have tons of Halloween elements that are perfect for you to use in your next advertisement! Just download the zip file, upload them into your Bannersnack account, and use them to your liking!
Take away tip: Use high quality visuals in a smart and creative manner.
Now that we’ve covered some of the most important elements that make up a Halloween banner ad, let’s take a look at some of the best Halloween-themed banner ads!
Hopefully, these will inspire you to create some amazing creative visuals for you and your business!
Guinness is one of the brands that has earned the gratitude on the market by launching some clever and interesting banner ads. They call themselves “The true brew of Halloween”. I don’t think there’s a more powerful statement than that to describe it.
M&M Halloween Ideas
Who said that you can’t play around and have some fun advertising your product? M&M is that multicolor, playful brand that is courageous enough to play around with their product. So if you have an interesting product, just show off your creativity! Play with colors, shapes, visuals. Play with your brand! Halloween is the season when you can show off your awesomeness.
Oreo Halloween Advertisement
Oreo, a cookie everyone knows and loves, comes at us with this terrifying advertisement of an Oreo with vampire teeth, dripping with milk. I stan!
Pepsi Halloween Campaigns
I just love that moment when competing brands are fighting each other through advertising. Pepsi and Coca-Cola are a good example of this. There was a simple ad where Pepsi took a cape and wanted to terrify the audience by showing them a Coca-Cola cape. It was kind of funny and a little scary looking!
Heineken Halloween Ads
If you want to make a collection iof Halloween inspirational ads, then you should definitely save these ads. Why? Because Heineken launched a series of Halloween ads where all the monsters from Transylvania and from around the world are drinking the beer. I don’t really care if this is the best beer or not. The ads are simply amazing and these are probably the best Halloween ads around, in my opinion.
McDonald’s Halloween Campaigns
Do you remember what I mentioned about having some fun with other competitor brands? This is what McDonald’s did with Burger King. And yes, let’s not forget about the ghost from “Scary Movie” who is having his lunch while talking on the phone. Oh, I almost forgot about the Cheeseburger candy! Trick or treat?!
It’s okay to be someone else for Halloween. Even if you are Dracula, Frankenstein or your math teacher. This is what Sharpie is telling us through their ads.
They show us that you can be different only by wearing someone else’s head…sorry, hat!
Nintendo Halloween Campaign
Is it a bird? Is it a super hero? It’s nintendo! The nostalgia is real when it comes to the nintendo. Here’s an amazingly creative idea of Nintendo controllers stacked in the shape of a bat, on a white coffee table, that looks like a bat near the moon in the sky!
What would you want to take if you were you for Halloween? Snickers has the answer. In these ads, they show you the scary part of you if you were to knock at the door.
Mini One Halloween Commercials
This brand has what it needs to create some interesting ads for Halloween. Shapes and lights are all you need to do some creative stuff that can make you go “Ahhaaa”!
Now back to you! Tell us in your comments about the most creative and scary Halloween ads that you’ve ever seen!
Ad source: AdsoftheWorld, Creative Bloq
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