Advertising plays a big role in a companies online presence that’s why we constantly write about everything related to online advertising.
December is the gift-giving month of the year, so you need to think about your upcoming holiday campaigns.
For business owners, Christmas is an opportunity to increase sales and gain new customers by promoting your best deals and offers.
A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you.
But with so many brands offering similar products or services as you do, your promotional techniques may be decisive for many potential clients.
Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices.
But how did we get here?
The shopping experience changed a lot throughout the years.
We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away.
In the world of advertising, banks have to work extra to make sure that potential clients view them as trustworthy. When most of them offer more or less the same services, the best bank ads have to go beyond just presenting what those services are.
TikTok is a new name for some, an already popular social media platform for others, and the latest battlefield for marketers worldwide.
If you work in the marketing industry and have been ignoring this platform up until now, it’s time to get out of your bubble and reassess your priorities.
Why? Because TikTok’s popularity is growing as we speak.
There’s no doubt that creativity is key when you want to stand out in Facebook newsfeeds.
But that’s not all that takes to capture your audience’s attention and drive conversions. You also need to pay attention to the most engaging formats that can bring you the desired outcome.
Today we are going to talk about a topic dreaded by many and loved by few.
Video banner ads.
Picture this:
You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed.
With over 2.6 billion monthly active users, Facebook is one of the best platforms that you can use to reach potential clients as a real estate agent.
Gone are the days when realtors relied on traditional advertising campaigns and word of mouth to sell or rent a house.
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.
From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, integrated into a single, eye-catching ad.