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Creativity

8 must see TED talks for marketers and ad people

A wise man once said that inspiration exists, but it has to find you working.

But we all know it, does inspiration ever comes when you want it to? For some, inspiration arrives at the exact same moment when they’re taking a break from long hours and hard work. You know the story of Eureka, right? For others, inspiration pays a visit only when they’re in the middle of things.

8 online advertising lessons from Ogilvy

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising”.

David Ogilvy shaped the advertising world and inspired a lot of people to start a career in advertising. His research-grounded researched helped him craft simple, creative ads that both stuck and delivered results.

Even if advertising has evolved from mostly print and advertorials to static and interactive banner ads, there are some David Ogilvy timeless insights that apply to online advertising.