How to Use Advertising Techniques for Better Results
Did you ever think where did General Foods, Pan Am, Polaroid or Compaq go?
Advertising plays a big role in a companies online presence that’s why we constantly write about everything related to online advertising.
Did you ever think where did General Foods, Pan Am, Polaroid or Compaq go?
There is a lot of talking around banner design and banner advertising. In this article, we will show you how banner advertising works.
Building a website is not easy, especially if your not tech savvy. There is no secret that the foundation of every successful company lies in a well-created and thought-out website. This includes not only visual design but also SEO optimization, features relevant to your business, web applications, textual content, etc.
Why are statistics good? Why do we look for them? Online Advertising is changing from one day to another and online advertising statistics are the easiest way to see how it has changed, when it has changed and sometimes why.
Call it whatever you want, but banner ads are not dead and they won’t go away. Even if we talk about traditional display advertising, video banner ads, animated banner ads, social media ads or or any other kind of visual ad.
Designing a nice banner ad is only one part of having a successful campaign. And definitely not enough. The other important aspect is getting in front of an audience. Or, more exactly, in front of the right audience. Without that, your banner would be just… nice.
Everybody is talking about content marketing today. But there are a few specialists who look at content marketing and display advertising as a true marketing strategy that all the professionals need to embrace.
Most people think that banner advertising is about fancy designs or metrics like CPC, CTR, and CPM.
The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.