Find out everything you need to know about design, especially banner design. Expert advice tips and tricks every marketer should know.
It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%.
Sounds fascinating, doesn’t it?
I think we can all agree that visual communication can boost your online advertising.
The world is abundant in stereotypes, and the field of graphic design is no exception.
Subconscious attitudes often impact the way a product is marketed, resulting in multiple design stereotypes that are visible even to the untrained eye.
Geometric patterns are widely considered as one of the most visually appealing styles when it comes to design.
They give off a sense of stability, futurism, minimalism while adding boldness to any creative.
How can you grab the attention of your audience and make your ads stand out from thousands of others?
By using the right advertising appeals.
There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals.
There’s a popular meme with a picture of Abraham Lincoln and a quote that reads:
“Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.”
It’s funny and so true at the same time.
Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years.
They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility.
We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends.
The collective attention span has drastically decreased in the last few years due to the digital information overload, a study by the Technical University of Denmark suggests. Consequently, more and more consumers are becoming immune to ads.
Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere.
Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more.
Typography is everywhere.
Whether we acknowledge it or not, we see it in every material that has text in it, from newspapers to blogs, advertising, infographics, or art.
This goes beyond being a simple or random arrangement of letters—it’s an art that helps brands make a statement.
Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe.
While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. Social media colors are no exception.