Digital Marketing now more than ever plays a big role in our society, and it shows no signs of slowing down. Learn what works and what does not from the best in the industry.
Recently Google released an option for advertisers to expand their text ads. But Google didn’t stop there. They’ve changed a lot of other things as well. One of the major things that Google has been working on is responsive display ads.
Because a thumbnail is the face of your video and it’s what reaches your viewer first, it will play a huge deciding factor in whether or not someone will watch your video.
First of all, why would you need a design collaboration tool? Well, many advertising teams face the challenge of juggling demanding briefs, tight deadlines and exigent clients. On the other side of the arena, companies of all sizes are trying to create marketing campaigns in-house, in an attempt to decrease delivery timings, errors, and budgets.
Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping.
It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how to target your display according to a customer-centric marketing strategy.
Building your buyer persona requires a lot of effort and is a very complex process. However, buyer persona represents the basis of the pyramid, in a customer-centric marketing strategy. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi.
Modern marketing revolves around one big concept – the customer. Every single theory that defines today’s marketing includes references towards a more personal approach and a personalized customer experience.
A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of classes for kids, starting from as early as a few months.
CPM, CPC, and CPA are the three main ways that digital media companies charge advertisers for online advertising.
Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Considering the effort that’s put into building an e-commerce website, that’s horrific news.