Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices.
But how did we get here?
Being the most engaging form of online content, videos are fun to make, ideally even more fun to watch, and most importantly, from a marketer’s point of view, highly effective for conversions.
After you’ve invested a fair amount of time and resources into creating a video, I presume you also want people to see it.
What’s next, then?
If you’ve been on YouTube for a while now, you would probably agree that creating YouTube content is never simple.
Being a content creator means that you are investing time, skills, and money into your video content, and you expect that people watch your work and grow your channel.
For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned.
Video marketing has driven more views and engagement than many other popular strategies and approaches.
Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there.
Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos.
You probably know by now that YouTube is the second largest search engine after Google.
In 2019, the video streaming platform had approximately 1.68 billion users and 2 billion monthly unique users.
These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility.
Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing?
Maybe a decade ago, that would have been the only option. But nowadays, video is everything.
Live videos are a great way to offer your followers an inside look at your business. We all want to know what’s behind our favorite brand’s edited image, see the real people who made the brand and get to know them.