“At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising.”
Almost every digital marketer and publisher has heard about native advertising. This is why we wanted to take an interview to a product manager who is behind a cool concept – Elasticad.
When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling?
If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner?
Before you keep reading for the reasons you clicked this article for, let me ask you two things: How much time do you spend on writing an article for your blog and how much time do you spend on finding an ideal image for that article?
In our last interview Rand Fishkin (CEO Moz) told us a great quote about how to become a more succesul digital marketer for 2015 “Become a T-Shaped marketer.”
Today we have a special guest at our Bannersnack Ad Talk interview. Rand Fishkin is the Co-Founder, CEO and Wizard of Moz. He co-authored Art of SEO from O’Reilly Media and he co-founded Inbound.org. Rand was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30.
Today at Bannersnack Ad Talk we have a former journalist and newspaper editor turned international SEO and digital-marketing consultant. Samuel Scott is a global speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He also contributes to publications including Moz and the Times of Israel and has been quoted or cited by Search Engine Land, The New York Times, and CIO.
Did you know that in the five years of its existence, Facebook’s infamous ‘Like’ button has been clicked 3.4 trillion times? Or did you know that Facebook’s new mobile app Facebook Messenger, which is an avenue purely for messages, has now reached 500 million users.