A new study published few days ago by comScore shows that social networking websites account for 20% of the U.S. banner ads impressions, with MySpace and Facebook delivering together more than 80% percent of banner ads among sites in the social networking category.
Not so long ago I’ve quoted Seth Godin in “Banner ads for brands” blog post. In it, Seth talks about an overlooked benefit of banner ads, which is branding.
This is at least what a new study on banner advertising effectiveness says.
Here is a lesson for you: don’t cover great content with monster banner ads.
It seems that online advertising has indeed the power of positively influencing offline sales. At least that’s what this study says:
When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…
For marketers who want to start an online ad campaign and for the ones that already did but are not sure about its success, the Online Publisher’s Association (OPA) released a new study. It is called “The Silent Click: Building Brands Online” and confirms the fact that display ads create brand awareness.
You probably already know that BannerSnack and banners created with BannerSnack work only with Flash Player 9 or 10.
AS3 stands for ActionScript 3, the programming language used for the development of animations, websites and software using Adobe Flash. ActionScript 3 was launched in 2006, replacing the clumsy ActionScript 2.