I remember having a talk with somebody a while ago. He was asking why did Coca Cola still advertise itself since it was one of the most powerful brands in the whole wide world. It took a while to explain to him that advertising is not only for selling a product or making it known to new people.
Exactly 10 years ago, Netflix, the world’s largest online movie rental service, inaugurated a new feature on its website, movie banner ads.
I love ads, I always did and I appreciate a great one when I see it. Along with the evolution of advertising and technology, came the online ads. What does that mean?
I am a big believer in visual content marketing. But don’t get me wrong, I also believe that we need to find the right balance between visual content such as visuals, photos, videos and other visual formats and also the written and audio content.
Everybody loves holidays. Even marketers are excited for every season. And it doesn’t matter if it’s Christmas, the Summer Holiday, Easter Holiday or even Halloween. It’s another reason to start thinking of what they can do to get closer to their customers and also be a part of this moment of celebration.
If you ask me what’s the biggest invention after the internet I will definitely put my money on the scroll function.
Think about that, how would the world wide web look like if we couldn’t scroll? Or how would you look through your Facebook timeline, Twitter feed or read an article without scrolling? It’s kind of an interesting thought or even terrifying for some of us.
I think the best job for a stalker would be in research. What better person is out there that likes digging into information until getting to the most accurate one?