People are asking lots of questions about banner ads. They want to know if banner ads are dead or how they are working.
I remember a funny (not-so-much) story from when I was working for a small advertising agency. After a really long and exhausting meeting with a client, we went back to work in order to deliver what the client asked for and what we decided by mutual agreement.
If you ask me what’s the biggest invention after the internet I will definitely put my money on the scroll function.
Think about that, how would the world wide web look like if we couldn’t scroll? Or how would you look through your Facebook timeline, Twitter feed or read an article without scrolling? It’s kind of an interesting thought or even terrifying for some of us.
Every brand has a personality and every marketer / designer should know how to speak its language without using any words. Easy, right? But branding is a full-house game constructed around conveying a message, building an experience and constructing a relationship with the audiences.
Why would you settle for an almost-good banner ad instead of an awesome one? You can outrun your competition if your banner ad design outruns his. There are certain steps in this process and after we’ve covered the first one, it’s time to take a step further.
For some of you, writing a text on a banner ad is an easy thing. Just write the headline including the subject of your banner ad (maybe you sell a product, tell about a conference or say something cool about an ebook) and then insert the image and add a contrast CTA button.
Before I will cut deeper into the subject of designing a banner ad, I would like to clarify something about banner advertising. In this part of the digital industry,
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