People are asking lots of questions about banner ads. They want to know if banner ads are dead or how they are working.
“It’s the most wonderful time of the year”
Said no marketer ever.
Can you feel the pressure already? Did you design a Christmas banner ad? Research for Christmas fonts for a social media post? What type of campaign will you launch this holiday? How can you optimize your work so you can finish in time, go home and stay with your family this year?
When we talk about banner ads, we think about the product that is sold as one that is priced small to medium. Rarely, expensive goods would be advertised with the old-fashioned banner ad. But creativity has no limits and you can experiment in any industry – even in car industry.
It’s a new year and a lot of conferences and business events are coming in town. And if you are a marketer, designer, entrepreneur or a developer, then you definitely subscribed to some of the big names you heard in your area.
Every brand has a personality and every marketer / designer should know how to speak its language without using any words. Easy, right? But branding is a full-house game constructed around conveying a message, building an experience and constructing a relationship with the audiences.
What marketers experience in the digital game today is a constant evolving rule-changer and adaptation “Tom & Jerry” game.
Officially, we live at the peak of the information era, with over one trillion pages on the Internet. Let me put it in numbers — 1,000,000,000,000 pages.
For some of you, writing a text on a banner ad is an easy thing. Just write the headline including the subject of your banner ad (maybe you sell a product, tell about a conference or say something cool about an ebook) and then insert the image and add a contrast CTA button.
We know that everyone is constantly looking for inspiration. It doesn’t matter if you’re a marketer, designer or copywriter, there’s always a moment when you run out of ideas. That’s why we want to share periodically material to help you get some fresh ideas.