What is a tracking code

In our article about Display Performance 101: Conversions and Conversion Rates Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are performing and where you need to invest more. And she mentioned something about tracking code.

So, what is a tracking code?

A tracking code allows you to see what users do after they’ve clicked your ad. It is a snippet of code that you need to install on your website to track conversions, for example actions that are important for your business, a sale or a lead.

This code is automatically generated for each account.

4 Reasons why you need to install a tracking code on your platform

1. See what users do on your website after they click your ads
2. Track conversions (actions that are important for your business)
3. Measure ad campaign performance and return on your advertising investment
4. Create audience lists for retargeting campaigns.

To help you understand better how to install your tracking code on your platform we started to design several Slideshare Presentation step-by-step guide.

You can follow us on Slideshare.

And if you have any platform that you want to know how to install a tracking code just let us know in comments.