Bannersnack Ad Talk “Most startups have an ideation problem” via Lorand Minyo
When we started this category on our blog, we wanted to show our readers personalities who are a great inspiration in their industry.
When we started this category on our blog, we wanted to show our readers personalities who are a great inspiration in their industry.
In our article about Display Performance 101: Conversions and Conversion Rates Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are performing and where you need to invest more. And she mentioned something about tracking code.
The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message.
A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.
I often hear from a few of my friends that anything has a price, but let me ask you: does time have a price as well? How much does time cost? A bit philosophical, right?
There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder.
What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.
Last year we celebrated with an infographic the 20th year from the moment when the first banner appeared in HotWired to the moment when Doubleclick was founded.
Whether you want to start running display ads to get more customers or whether you want to start retargeting on the Google Display Network, you need to create specific ads. With this Google display ad guide you will find the answers to your questions:
Today guest at “Bannersnack Ad Talk” is a Google+ specialist and a great author of several books including: Developmental Coaching and Peak Performance. Martin Shervington, has spent the past 15 years empowering people as an executive coach, personal development trainer, author and marketing consultant.