A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.
From the moment I joined Bannersnack, I wanted to learn more about what it takes to be a great evangelist. This is why I read Guy Kawasaki’s book ‘Enchantment’. This is also why, inspired by his article, I made an infographic about “The Art of Evangelism”. I think that Guy is a tremendously inspiring person whether you are or want to be an entrepreneur, social media manager, chief evangelist for a cause or even if you just want to do your every day job bigger, better and more meaningful.
If you don’t know about Guy Kawasaki, let me tell you a few words about him. Guy is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation and an executive fellow of the Haas School of Business (UC Berkeley). He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Bellow you can read the interview with Guy Kawasaki. I hope you will find it inspiring and share it with your community.
Official Website: www.guykawasaki.com
You are a really inspiring entrepreneur for a lot of people and you’ve worked with designers too. Can you tell us what can an entrepreneur learn from a designer and what can a designer learn from an entrepreneur?
An entrepreneur can learn from a designer that design counts. That is, that what some might consider a thin veneer on top of the product makes all the difference in the world. And a designer can learn that
[Tweet “putting lipstick on a pig still yields a pig.”]
What’s the difference between being an evangelist for Canva today and being an evangelist for Apple in the past? How have responsibilities changed?
There are more similarities than there are differences. “Evangelism” comes from a Greek word that roughly means “bringing the good news.”
I brought the good news of Macintosh–democratizing computers–when I worked for Apple. Now the good news that I’m bringing is Canva–democratizing design.
Let’s talk about writing. By the way, in your last book, “The Art of Social Media” with Peg Fitzpatrick, you wrote some great quotes and tips, thank you for sharing. If you had to choose, which is your favorite book from the ones you’ve written so far and why?
I’ve written thirteen books. I love them all. What book is best is wholly dependent on what one is trying to do. If it’s to master social media, then people should read The Art of Social Media. If it’s entrepreneurship, then it’s The Art of the Start. If it’s to increase one’s ability to influence and persuade, then people should read Enchantment.
What’s the future of display advertising in social media? How much will display advertising impact this online domain?
Honestly, I don’t know much about display advertising. My expertise is in social media and promoted social media.
You’ve worked with a lot of startups. Can you tell us the biggest 3 mistakes startups make and what solutions you see for those?
The three biggest mistakes are scaling before there are sales, hiring people who duplicate the capabilities and sensibilities of existing employees, and expecting customers to do something that one wouldn’t do.
The solution to all three is simple: do the opposite of what I just said: hire after you get sales, hire people who complement each other, and
[Tweet “never expect customers to do something that you wouldn’t do.”]
Thank you Guy!