Advertising plays a big role in a companies online presence that’s why we constantly write about everything related to online advertising.
If you’re into data and analytics like all digital marketers, you love insights. Of every kind. About your audience: who they are, where they come from, what devices they use. You also love website insights: how do users navigate your site, what pages bring in the most, top referring websites, and how visitors find your site.
Today we are having a special guest who has 12 years of experience in digital marketing and is the VP of Marketing at When I Work.
Google “PPC optimization,” and you’ll get a whopping 2,320,000 results. That’s quite a lot of information to go through.
And there are countless variations on the theme: “PPC optimization techniques,” “PPC optimization strategies,” and so on.
A lot of PPC managers might shy away from selling display advertising campaigns. With an 0.07% worldwide average CTR, it’s not hard to understand why.
A wise man once said that inspiration exists, but it has to find you working.
When we started this category on our blog, we wanted to show our readers personalities who are a great inspiration in their industry.
In our article about Display Performance 101: Conversions and Conversion Rates Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are performing and where you need to invest more. And she mentioned something about tracking code.
The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message.
A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.
There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder.