More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.
Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.
Stop improvising and start using professional graphics!
Your presence here means that you’ve had enough with improvising on Social Media and have finally acknowledged the importance of high-quality promotional materials.
With so many details to consider when creating a banner ad, button design may seem like a rather unimportant aspect. After all, it’s just a button.
The photo slideshow trend has been around for over 10 years in web design, but the technology behind it has evolved quite a bit in the last few years.
As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques.
Welcome to the web’s most comprehensive guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert!
Creating a mood board for your brand is the best first step you have to do.
If you are a designer or a marketer who designs their own visuals, you are most probably looking for inspiration everywhere you go. In fact, this may be the most important constant in your ongoing work: the constant seek for inspiration.
Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for.