Google “PPC optimization,” and you’ll get a whopping 2,320,000 results. That’s quite a lot of information to go through.
And there are countless variations on the theme: “PPC optimization techniques,” “PPC optimization strategies,” and so on.
“Designer and visual artist.” Kiss Miklos described himself with these 2 simple words. How should I describe Miklos? A good designer? A modern visual artist? No! I will describe him with his own words from his personal website.
A lot of PPC managers might shy away from selling display advertising campaigns. With an 0.07% worldwide average CTR, it’s not hard to understand why.
What is design today? Is it the creative visuals on a billboard or a great viral poster that conquers the internet? We talk about different types of design: product design, intelligent design, responsive design, user experience design.
A wise man once said that inspiration exists, but it has to find you working.
When we started this category on our blog, we wanted to show our readers personalities who are a great inspiration in their industry.
In our article about Display Performance 101: Conversions and Conversion Rates Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are performing and where you need to invest more. And she mentioned something about tracking code.
The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message.
A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.