Halloween is still big business. Despite the challenging times we’re going through, people are still keen on celebrating this fun, spooky holiday this year.
The NRF’s Annual 2020 Halloween Spending Survey shows that consumer spending is expected to reach a little over $8 billion.
Most people think that banner advertising is about fancy designs or metrics like CPC, CTR, and CPM.
Let’s face it, there is something wrong about today’s display advertising and we need to fix it. Some of us are saying that banner ads are dead, some of us are saying that display advertising isn’t working and some of us just don’t care about it.
Banner ads can be worthy Real Estate if we start using them as bite sized value bombs rather than megaphones that scream ‘buy this now’.
2015 was the year when the “content marketing” or “native ads” or even the “flash is dead” were the most used terms in the digital marketing industry. Oh yeah, and let’s not forget about the cliche “banner ads are dead”
Black friday is here, folks! The question we all have to ask ourselves is: Are we truly ready for this year’s black friday?