There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder.
Part of what makes online display advertising interesting is the fact that it allows you to track performance. That and many ways in which you can get granular with the details on who you want to show your display ads to. But more on that another time.
The banner ad turned 20 in October last year. Along the way, many have praised its death countless times and others have publicly expressed their disdain.
So, it happens sometimes. You’ve learned how to make a banner, created and uploaded it to your online advertising campaign and you wait for the approval.
It’s that time of the year again. The time to make plans, revise what worked and what hasn’t, make plans and commit to doing better. To some extent, it’s every marketer’s day to day mindset.
“At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising.”
When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling?
Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them.
Why Google think display advertising is about to go through the biggest and most important revolution in its history? They made seven predictions about where display advertising will be in 2015 as part of Google’s “Watch This Space” campaign, to close the program at Advertising Week’s IAB Mixx Conference and Expo with their presentation named “Display 2015: Smart and Sexy”: