What is design today? Is it the creative visuals on a billboard or a great viral poster that conquers the internet? We talk about different types of design: product design, intelligent design, responsive design, user experience design.
When we started this category on our blog, we wanted to show our readers personalities who are a great inspiration in their industry.
A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.
I often hear from a few of my friends that anything has a price, but let me ask you: does time have a price as well? How much does time cost? A bit philosophical, right?
There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder.
Last year we celebrated with an infographic the 20th year from the moment when the first banner appeared in HotWired to the moment when Doubleclick was founded.
Today guest at “Bannersnack Ad Talk” is a Google+ specialist and a great author of several books including: Developmental Coaching and Peak Performance. Martin Shervington, has spent the past 15 years empowering people as an executive coach, personal development trainer, author and marketing consultant.
Part of what makes online display advertising interesting is the fact that it allows you to track performance. That and many ways in which you can get granular with the details on who you want to show your display ads to. But more on that another time.
For some people branding means a logo on a business card, the attitude of an employee, a service that distinguishes the company or simply a company’s lifestyle (I’m not talking about personal branding, I don’t believe in that). But for me, branding means development.
Today we have a guest post by Bogdan Albulescu who is the founder and Art Director of The 4Th Floor branding & webdesign studio. Bogdan graduated Psychology and he is a self taught designer.